About Us


Sassys is a boutique women’s fashion group that has been part of the fabric of the local community since the early 1990s. Locally owned and operated, Sassys is committed to providing the finest quality and best value fashion for our discerning customers.

Led with passion by Wendy and Geoff Gooch from 2003 through to 2021 Sassys has built a loyal following in Christchurch, Nelson, and the Bay of Plenty. In 2021 DAS Group became the new owner, aiming to bring Sassys to the forefront of the modern retail environment while maintaining its long-standing core values. DAS Group brings to the table decades of experience in the financial and retail sectors, as well as a commitment to the Sassys brand and its loyal customers.

With the growth of globalisation adversely impacting local retailers, we are steadfast in our quest to continue to offer quality and excellence to our customers with the best advice and personalised service.
You can find out more about the Das Group of companies here.

Wendy Gooch continues to lead the operational side of the business and does so with the same pride and dedication she always has.

Sassys can be found in Merivale and Barrington Malls, Christchurch, Richmond Mall, Nelson and Papamoa Plaza, Papamoa. You can be sure of knowledgeable and friendly service from our team who know and understand fashion and can empathise with our customer's individual needs and desires. We are sure you will enjoy the experience we offer, and we look forward to seeing you soon at Sassys.

For all enquiries you can contact us here. If you're interested in joining the Sassy's team please check our open positions here.

Thank you for supporting us.

Wendy & The DAS Group Team.